{"id":921,"date":"2026-01-07T19:51:17","date_gmt":"2026-01-07T18:51:17","guid":{"rendered":"https:\/\/semirigide-centaure.fr\/?page_id=921"},"modified":"2026-01-07T20:01:50","modified_gmt":"2026-01-07T19:01:50","slug":"centaurexmerchmyboat","status":"publish","type":"page","link":"https:\/\/semirigide-centaure.fr\/index.php\/nos-actualites\/centaurexmerchmyboat\/","title":{"rendered":"Centaure x Merch My Boat"},"content":{"rendered":"

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Centaure x<\/span><\/h2>\n

Merch My Boat<\/span><\/span><\/h2>\n

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La Collection de v\u00eatements \u00e0 porter sur l’eau et sur les pontons<\/span><\/p>\n

Il y a des marques qui se contentent de construire des bateaux. Et puis il y a celles qui cr\u00e9ent un univers<\/strong>. Centaure fait clairement partie de la seconde cat\u00e9gorie : une signature pens\u00e9e pour celles et ceux qui vivent la mer \u201cen vrai\u201d \u2014 sortie matinale, m\u00e9t\u00e9o qui h\u00e9site, coffres charg\u00e9s, cannes pr\u00eates, et cette envie d\u2019aller un peu plus loin que le plan d\u2019eau du dimanche.<\/p>\n

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Une histoire de caract\u00e8re, n\u00e9e d’une culture maritime exigeante<\/span><\/h2>\n

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Centaure se pr\u00e9sente comme une marque bretonne,<\/strong> n\u00e9e en 2001 dans le Finist\u00e8re Sud<\/strong>, o\u00f9 ses semi-rigides sont assembl\u00e9s. Ce d\u00e9tail compte, parce qu\u2019il dit beaucoup de l\u2019ADN : le go\u00fbt du solide, du fonctionnel, du \u201cfait pour durer\u201d. Au fil des ann\u00e9es, l\u2019image Centaure s\u2019est construite autour d\u2019une promesse simple : une embarcation premium, taill\u00e9e pour l\u2019action<\/strong>. Dans la presse sp\u00e9cialis\u00e9e, la marque est souvent associ\u00e9e \u00e0 la p\u00eache sportive et \u00e0 une navigation engag\u00e9e, avec une r\u00e9putation de robustesse et de fabrication \u201cartisanale\u201d. C\u00f4t\u00e9 h\u00e9ritage, certaines sources rappellent aussi que, \u00e0 l\u2019origine, les bateaux Centaure ont \u00e9t\u00e9 pens\u00e9s pour des usages o\u00f9 la fiabilit\u00e9 n\u2019est pas n\u00e9gociable, avant d\u2019\u00eatre d\u00e9ploy\u00e9s dans des pratiques plus \u201cr\u00e9cr\u00e9atives\u201d \u2014 mais toujours exigeantes.\u00a0<\/p>\n

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Un semi-rigide pens\u00e9 pour les passionn\u00e9s et \u00e7a se voit…<\/span><\/h2>\n

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Sur le site comme dans les essais, ce qui ressort, c\u2019est une obsession : le comportement en mer et la s\u00e9curit\u00e9<\/strong>. On parle de car\u00e8nes marqu\u00e9es, d\u2019une navigation stable, et d\u2019un pont pens\u00e9 pour bouger \u2014 vraiment bouger \u2014 sans se g\u00eaner. Les articles d\u00e9di\u00e9s \u00e0 la gamme mettent en avant des choix techniques typ\u00e9s \u201csans compromis\u201d : flotteurs en tissus hypalon\/n\u00e9opr\u00e8ne renforc\u00e9s (jusqu\u2019\u00e0 du 1670 d\u00e9citex \u00e9voqu\u00e9), finitions con\u00e7ues pour r\u00e9sister, et un positionnement clairement orient\u00e9 vers ceux qui veulent un bateau \u201coutil\u201d, mais premium. Et parce que chaque passion a ses codes, Centaure laisse aussi place \u00e0 la personnalit\u00e9 : combinaisons de couleurs, sellerie, polyester\u2026 l\u2019id\u00e9e de pouvoir porter sa configuration jusque dans les d\u00e9tails<\/strong>. Enfin, l\u2019univers ne s\u2019arr\u00eate pas au produit : la marque met en avant une communaut\u00e9, avec des ambassadeurs d\u00e9crits comme des marins passionn\u00e9s dont l\u2019attachement d\u00e9passe le simple \u201cpartenariat\u201d. M\u00eame tonalit\u00e9 c\u00f4t\u00e9 \u00e9quipe, avec un discours tr\u00e8s \u201cam\u00e9lioration continue\u201d et obsession qualit\u00e9.<\/p>\n

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Quand les clients veulent porter Centaure\u2026 hors de l\u2019eau<\/span><\/h2>\n

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\u00c0 force de vivre une marque au quotidien, une \u00e9vidence finit par s\u2019imposer : on a envie d\u2019en porter les couleurs<\/strong>. Pas seulement sur la coque ou la console \u2014 mais aussi au bord de l\u2019eau, sur les pontons, en pr\u00e9paration de session, au retour du port, ou simplement parce que l\u2019identit\u00e9 Centaure colle \u00e0 la peau. C\u2019est souvent comme \u00e7a que na\u00eet le meilleur merchandising : pas une op\u00e9ration \u201clogo coll\u00e9\u201d, mais la prolongation naturelle d\u2019un univers. Un v\u00eatement qui raconte la m\u00eame histoire que le bateau : sobri\u00e9t\u00e9, caract\u00e8re, esprit marin<\/strong>, et ce petit suppl\u00e9ment de fiert\u00e9 quand on croise un autre passionn\u00e9 qui \u201csait\u201d.\u00a0<\/p>\n

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Une collaboration \u00e9vidente avec Merch My Boat<\/span><\/h2>\n

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De cette envie est n\u00e9e la collaboration : Centaure lance sa gamme de v\u00eatements via Merch My Boat<\/strong> \u2014 avec une approche \u00e0 la hauteur de l\u2019ADN de la marque. L\u2019objectif est clair : proposer un vestiaire qui respecte l\u2019univers Centaure, avec une ex\u00e9cution soign\u00e9e, des pi\u00e8ces agr\u00e9ables \u00e0 porter, et une identit\u00e9 visuelle qui fonctionne autant en mer<\/strong> qu\u2019\u00e0 terre<\/strong>.<\/p>\n

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Merch My Boat (MMB), Kezako?<\/span><\/h2>\n

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Merch My Boat (MMB)<\/strong> est le revendeur officiel<\/strong> de marques de v\u00eatements li\u00e9es aux univers p\u00eache, boating, nautique<\/strong> (et plus largement la culture \u201con the water\u201d). MMB permet aux marques de transformer leur communaut\u00e9 en un vestiaire coh\u00e9rent : gestion de la boutique, mise en avant des collections, et un cadre pro pour distribuer des produits qui restent fid\u00e8les \u00e0 l\u2019ADN d\u2019origine \u2014 sans tomber dans le gadget.<\/p>\n

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Concept Nautique<\/h2>\n

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02 98 82 24 46<\/p>\n

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Adresse<\/h4>\n

Zone Commerciale de Kerouant<\/span>
29120 Pont L’Abb\u00e9<\/span><\/p>\n

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Email<\/h4>\n

contact@conceptnautique.com<\/p>\n

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Heures d’ouverture<\/h4>\n

Lundi: ferm\u00e9<\/p>\n

Du mardi au samedi:<\/p>\n

09h-12h, 14h-18h<\/p>\n

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